Pet Supplies Brand: Increased Email Revenue From 15% to 38% in Just 35 Days
INDUSTRY
Pet Care / Pet Supplies
❌ Attributed email revenue was €5,733.82.
❌ Attributed revenue in percentage: 15,37%
❌ A already good opt-in rate on pop-ups: 12,23%
❌ Open rates July: 40,57%
159% Growth in Email Revenue
✅ €[14,833.23] New attributed email revenue (up from €5,733.82)
✅ Attributed revenue in percentage: 38,12%
✅ Open rates September: 48,12%
✅ Pop-ups grew to:
- Sitewide opt-in [21,8%] For Mobile
- Sitewide opt-in[11,0%] For Desktop
- Exit-intent opt-in [13,4%]
- Exit-intent opt-in [18,1%]
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INTRODUCTION
Discover how a pet supplies brand boosted attributed email revenue by 159%, increased total email revenue from €5.7K to €14.8K, and built a complete retention system in just over one month. And two months later during BFCM we hit 48% attributed email revenue.
ABOUT THE BRAND
This brand is a fast-growing European pet-care brand specializing in dog dental health products. They serve a broad audience of dog owners across the EU and run a strong D2C store with high product-market fit. Before working with us, they had solid traffic but lacked the systems to turn that traffic into repeat revenue.
CHALLENGE
Before working with us, they where already running email marketing with another agency and while they were seeing some results, the channel was severely underperforming compared to their traffic, demand, and potential.
They were stuck at:
15% attributed email revenue (far below industry benchmarks)
Outdated automations that produced little daily revenue and weren’t optimized for conversions.
Inconsistent campaign performance with no clear strategy or structured sending cadence.
Basic segmentation causing low engagement and wasted sends
A pop-up that performed decently, but lacked A/B testing, optimization, and modern best-practice improvements.
What was blocking growth:
The previous agency focused mainly on sending campaigns, but there was no full retention system, no lifecycle strategy, and no optimization loops.
There store had the traffic, had strong product demand, and even had some sales coming from email but the foundations were too weak to scale beyond 15%.
GOALS
Goals:
Scale attributed email revenue from 15% → 30%+
Improve campaign conversions across the board
Build a complete lifecycle (flows + segmentation)
Grow the list through a stronger pop-up
Prepare strategy + systems for BFCM 2025.
Our Solution
What We Implemented
New high-performing pop-up
Rebuilt all flows (Welcome, Post-Purchase, Cross-Sell, Winback, Sunset, Browse, Cart, Checkout)
Advanced segmentation and deliverability filters
Full Email Design System
Weekly scheduled campaigns + reactive campaigns
BFCM preparation plan
Ongoing weekly optimization
I don’t even know how long we’ve been working together, but the ROI was huge from the very first month! They also helped me prepare for BFCM it was my first time, so I had no experience at all. Thank you! And whenever something urgent comes up, they even create emergency campaigns. Truly the best email marketing company I’ve found so far.
Jordy G, Founder in Pet Industry
