Pet Supplies Brand Grew Attributed Email Revenue by 159% in Just 35 Days

Discover how a pet supplies brand boosted attributed email revenue by 159% and built a complete retention system in just over one month. Two months later, during BFCM, email peaked at 48% of all attributed revenue.

Industry

Pet Care / Pet Supplies

Focus

Email in Klaviyo

Brand Intro

This brand is a fast-growing European pet-care brand specializing in dog dental health products. They serve a broad audience of dog owners across the EU and run a strong D2C store with high product-market fit. Before working with us, they had solid traffic but lacked the systems to turn that traffic into repeat revenue.

The designs we made

These are some of the designs we crafted.

The challenge

Before working with us, they where already running email marketing with another agency and while they were seeing some results, the channel was severely underperforming compared to their traffic, demand, and potential.

They were stuck at:

15% attributed email revenue (far below industry benchmarks)
Outdated automations that produced little daily revenue and weren’t optimized for conversions.
Inconsistent campaign performance with no clear strategy or structured sending cadence.
Basic segmentation causing low engagement and wasted sends
A pop-up that performed decently, but lacked A/B testing, optimization, and modern best-practice improvements.

What was blocking growth:

The previous agency focused mainly on sending campaigns, but there was no full retention system, no lifecycle strategy, and no optimization loops.

There store had the traffic, had strong product demand, and even had some sales coming from email but the foundations were too weak to scale beyond 15%.

We have implemented:

New high-performing pop-up
Rebuilt all flows (Welcome, Post-Purchase, Cross-Sell, Winback, Sunset, Browse, Cart, Checkout)
Advanced segmentation and deliverability filters
Full Email Design System
Weekly scheduled campaigns + reactive campaigns
BFCM preparation plan
Ongoing weekly optimization

The result

Within just 35 days, we transformed there email from an underperforming channel into a core revenue driver. By rebuilding their entire retention infrastructure flows, segmentation, pop-ups, design, and campaign structure we unlocked a 159% increase in attributed email revenue and grew email’s share of total revenue from 15% to 38%. Engagement rose across the board, opt-in rates nearly doubled, and they became far less dependent on paid traffic to drive consistent sales. With a strong lifecycle foundation finally in place, the brand now has a scalable, profitable retention system that keeps generating revenue long after the initial implementation.

The results we got

+159% attributed email revenue growth
38.12% of attributed revenue now comes from email
48.12% open rate in September

Before and after

Before

15.37% of attributed revenue came from email
12.23% opt-in rate on the existing pop-up which was already decent
40.57% open rate in July

After

+159% growth in attributed email revenue
38.12% of attributed revenue now comes from email
48.12% open rate in September

Pop-ups grew to:

21.8% sitewide opt-in on mobile
11.0% sitewide opt-in on desktop
18.1% exit-intent opt-in on mobile
13.4% exit-intent opt-in on desktop

I don’t even know how long we’ve been working together, but the ROI was huge from the very first month! They also helped me prepare for BFCM it was my first time, so I had no experience at all. Thank you! And whenever something urgent comes up, they even create emergency campaigns. Truly the best email marketing company I’ve found so far.

Jordy G, Founder in Pet Industry