Gitaar Barbaar Increased Automated Email Revenue by +267% after working with us for 90 days.
INDUSTRY
Consumer Electronics & Accessories
To put the results into perspective:
Before: Omnisend results measured over 90 days (screenshot 1)
After: Klaviyo results measured over 30 days (screenshot 2)
❌ ±16.5% of total revenue from email
❌ Heavy reliance on campaigns
❌ Limited automation impact
+267% Growth in Automated (Flow) Revenue
✅ 40,66%+ of total revenue attributed to email after just 90 Days
✅ Automations responsible for the majority of revenue
✅ Revenue is generated daily, without manual effort
* No email campaigns were sent during this period all revenue was generated by flows alone
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INTRODUCTION
Discover how we rebuilt Gitaar Barbaar’s entire retention system from scratch, warmed up a fresh Klaviyo account, and almost tripled their automated revenue within the first 90 days.
ABOUT THE BRAND
Gitaar Barbaar isn’t just a guitar shop they bring used guitars back to life. Every instrument is restored with care, upgraded where needed, and prepared to play like new. Their audience is full of passionate guitar players looking for quality, character, and good value.
Despite strong organic demand, the brand was barely using email, leaving a lot of revenue and repeat customer potential untapped.
CHALLENGE
Before working with us, Gitaar Barbaar faced several growth blockers:
No structured email strategy
Almost no automated flows running
Email revenue depended on ad-hoc campaigns
Low list utilization (existing subscribers weren’t nurtured)
No clear post-purchase or repeat purchase logic
Email was not a reliable revenue channel
Email existed, but it wasn’t working as a system.
As a result:
Revenue was inconsistent
Repeat purchases were underleveraged
A lot of high-intent customers went cold after their first order
GOALS
Together with Gitaar Barbaar, we set three clear goals:
Increase attributed email revenue (with a strong focus on automation)
Build a scalable retention system instead of one-off campaigns
Turn email into a predictable, always-on revenue channel
Our Solution
We have implemented:
Full Klaviyo migration and warm-up
Complete rebuild of all core flows
High-intent pop-ups for list growth
Strong segmentation and clean flow logic
Conversion-focused email design system
We’ve been working together for about a year now and we’re extremely satisfied. While we already had a strong website and solid marketing in place, we noticed that our existing traffic wasn’t being used to its full potential. That’s exactly where these email flows made a huge difference. They set up several one-time flows for us that are still running today and continue to generate strong conversions every month. Think of smarter cart recovery, better follow-ups, and stronger, more valuable content that truly supports our branding. What makes the collaboration even stronger is the speed and quality of their support. Questions and changes are handled quickly, and because they have designers in-house, everything is instantly taken to a much higher level than if you try to do it yourself. The result: more focus for us, time saved, and clearly better performance. They know exactly what they’re doing, and you feel that in everything. Highly recommended.
Danny Gruiters, Founder at Gitaar Barbaar
