CASE STUDY
Consumer electronics Industry
Wellshave had the brand, the products, and the customer loyalty but no email system behind them. We built one that fits: lifecycle flows for every stage, pop-ups feeding the list, campaigns back on rhythm, and a design language that makes every email unmistakably Wellshave.
Attributed email revenue grew 393% and email's share of revenue doubled with 91% of it arriving automatically.
Industry
Consumer electronics Industry
Focus
Email in Klaviyo
Wellshave is a Dutch men's grooming brand: beard trimmers, shavers, bodygroomers, and clippers with SkinSafe ceramic blade technology, built for daily use on sensitive skin. Founded by a young entrepreneur and run by a small team that handles everything themselves from product development to customer service the brand has earned a 4.6 Trustpilot rating, backs every product with a 2-year warranty, and sells through its own store alongside Bol.com.
The brand identity is a real asset: clean, premium, masculine, and personal. Which raises the bar for email a generic template with a discount code would actively work against everything the website communicates.
The designs we made
These are some of the designs we crafted.
01
The challenge
Wellshave had built a strong brand and a growing store but email wasn't carrying its weight:
No campaigns going out at all the list heard nothing between purchases
Email that did exist didn't look or feel like Wellshave: no design system translating the brand's premium identity to the inbox
No lifecycle structure new subscribers, first-time buyers, and repeat customers all received the same (near-zero) treatment
Clear repeat-purchase potential going unused: replacement blades, accessories, and bundle upgrades are natural follow-on purchases that nobody was being reminded of
02
We have implemented:
For Wellshave, design and lifecycle came first. Before optimizing any number, email had to feel like the brand.
A complete on-brand email design system built in Figma from Wellshave's visual identity.
All core flows built around the customer lifecycle Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, and Winback each written and designed for the stage the customer is actually in
Post-purchase logic that fits the product: care tips, usage guidance, and timely reminders for replacement blades and accessories service first, sales second
Optimized pop-ups feeding new subscribers into the Welcome Flow
A restarted campaign rhythm in the same design language, so the list hears from the brand consistently
03
The result
+393% attributed email revenue vs. the previous months
2× email's share of total revenue
91.2% of attributed revenue from automated flows
The results we got
The flows, pop-ups, and campaigns all in Wellshave's own design language
+393% attributed email revenue vs. the previous month
2× email's share of total revenue
91.2% of attributed revenue from automated flows arriving daily, without manual effort
Ready to get results like these?
Book a call