Golden Rose Grew Email Revenue with +169%

Golden Rose came to us in June 2025 with a strong brand and steady traffic but every euro of email revenue came from campaigns. No flows, no pop-ups, no lifecycle automation. We migrated them from Copernica to Klaviyo, then layered on a complete retention system: full flow architecture, optimized pop-ups, and improved segmentation and deliverability. Their campaigns we left untouched.

Industry

Beauty and care

Focus

Email in Klaviyo

Brand Intro

Golden Rose is a well-known European cosmetics brand offering high-quality, affordable beauty products.

The brand already had strong demand, consistent traffic, and a regular newsletter cadence but no lifecycle automation or list growth system in place.

We started working with Golden Rose and migrated from Copernica to Klaviyo, a process that required weeks of restructuring, rebuilding and warming up their account in Klaviyo from scratch

The designs we made

These are some of the designs we crafted.

The challenge

When we began the migration:

Golden Rose relied 100% on campaigns for their email revenue
They had no flows, meaning no revenue from automation
They had no optimized pop-ups, so list growth was slow
The migration from Copernica → Klaviyo took time, delaying activation
Their campaigns were performing well, but conversions from email were capped because the lifecycle automations were not in place.

We have implemented:

We focused on ONLY:

Building a complete flow architecture
Installing optimized desktop & mobile pop-ups
Improving segmentation + deliverability
Ensuring the migration was fully stable

We did NOT touch:

Their campaign strategy
Their campaign calendar
Their campaign execution

This means all performance gains come purely from new flows and pop-ups layered on top of their existing campaign baseline.

The result

Revenue

Email revenue grew +169% month over month
Flows now drive 62.6% of all email revenue

List Growth (Pop-Ups)

564 new subscribers added
10.10% submit rate on mobile, 12.14% on desktop both well above beauty/e-commerce benchmarks

The results we got

After ~90 Days :

October 2025 marked the first full month with the complete system running: migration finished, flows and pop-ups live, and segmentation active.

Revenue

Monthly email revenue grew +169%
Automated flows went from 0% to 62.6% of all email revenue an entirely new revenue stream
All uplift achieved without touching their campaigns

These submit rates are well above typical beauty/e-commerce benchmarks, ensuring that a large percentage of store visitors now enter Golden Rose’s email ecosystem.

Why This Matters
With opt-in rates consistently above 10%, Golden Rose now captures significantly more of their site traffic feeding more shoppers into their Welcome Flow, repeating flows, and long-term retention system.

This means:
- More first-time subscribers
- More opportunities for automated conversions
- A consistently growing audience for future campaigns

The pop-ups are now a core driver for audience growth, ensuring Golden Rose’s lifecycle flows and campaigns have a steady flow of new leads to convert.