CASE STUDY
Food and Beverage industry
Discover how we turned a Belgian ginger-drink brand's declining email channel into a compounding revenue engine growing email's share of attributed revenue 3.7×, with pop-ups converting at up to 33% (six times the industry benchmark) and deliverability climbing from “Fair” to “Good.”
Industry
Food and Beverage industry
Focus
Email in Klaviyo
Ginger Jack is a Belgian, 100% organic, non-alcoholic ginger drink cold-pressed and bottled in Lier, packed with 48% fresh organic ginger, mint, lime, lemon, and a secret blend of spices. Zero alcohol, but stronger than tequila. Alongside Ginger Jack sits Curcuma Jane, its turmeric counterpart.
The brand has real personality: Jack and Jane as characters, a community of “Jackeroos,” and a recipe library that turns a shot of ginger into cocktails, teas, and mocktails. It's a daily-ritual product which makes it exactly the kind of brand where email should thrive.
The designs we made
These are some of the designs we crafted.
01
The challenge
Ginger Jack had the brand and a healthy store. Email was there but it was going the wrong way:
Email accounted for under 6% of attributed revenue, and attributed revenue was declining
Almost everything came from manual campaigns: automated flows generated less than a quarter of email revenue, so revenue only arrived when someone hit send
No structured list growth site visitors came, browsed, and left without ever entering the email ecosystem
No lifecycle automation to turn a first-time buyer of a consumable product into a repeat customer
Deliverability stuck at “Fair,” with unsubscribe and spam rates above recommended levels a fragile base to scale sending on
For a product people are meant to drink every morning, the repeat-purchase potential was enormous and completely untapped.
02
We have implemented:
A complete pop-up system desktop and mobile, plus exit-intent
All core flows built out around the customer lifecycle: Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, and Winback with replenishment logic that fits a consumable product
A campaign rhythm in the brand's own voice recipes, rituals, and the Jack & Jane world, not discount blasts
Segmentation and list hygiene to rebuild deliverability while send volume grew
03
The result
Email's share of attributed revenue grew 3.7× from 5.8% to 21.5%
Flows went from under a quarter of email revenue to nearly half revenue now arrives automatically
Pop-ups converting at up to 33.1% six times the typical benchmark
Deliverability score up from 63 (“Fair”) to 80 (“Good”)
Open rate 46.5%, well above the 33% recommended threshold
The results we got
Email went from a declining, manually-driven side channel to a compounding revenue engine with a list growth system converting at six times the industry benchmark.
3.7× growth in email's share of attributed revenue from 5.8% to 21.5%
23% → 47% of email revenue now generated by automated flows arriving daily, without manual sends
63 → 80 deliverability score, from "Fair" to "Good" while send volume grew
46.5% open rate, well above the 33% recommended threshold
The list growth engine (typical submit rates: 2–5%):
33.1% embedded newsletter form
30.2% mobile pop-up
28.1% desktop pop-up
17.5% mobile exit-intent
16.1% desktop exit-intent
Ready to get results like these?
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